5 benefits of Chatbots in eCommerce – is it worth trying it?

by Julia Bencze

We are in the phase of conversational eCommerce. Our communication toolkit has changed due to the pandemic – in the new reality personal connections almost disappeared from our lives and the endless digital meetings consume most of our time.

5 benefits of Chatbots in eCommerce – is it worth trying it?

    It’s not necessary to start talking about changes, improvements, and declines that occurred in our professional and business lives by COVID-19. We all know that. Although, for us who operate in a challenging industry, we tend to think we know how to manage change professionally and exploit opportunities immediately. Yet, the long-term commitment towards IT development is the kind of approach that we aim to follow. IT development is a long-term commitment, recently a large percentage of businesses claimed that they are willing to commit to these kinds of changes in business strategy permanently. However, as we know, in case of crisis humans tend to go back to bad habits. So, let’s bear in mind that change will result if all units are fully included.

    We are in the phase of conversational eCommerce. Our communication toolkit has changed due to the pandemic – in the new reality personal connections almost disappeared from our lives and the endless digital meetings consume most of our time. We should exploit the opportunity of living in a digital world by creating spaces where we can be more effective than before the global crisis. In the post-pandemic era, we need to make the most of the new means of communication to improve life- and work quality. However, Chatbots are not a new tool for communication, 2021 trends caused a breakthrough in the usage of this software system. Chatbots have functions of answering base questions, but it can be much more than that.

    Why is it popular? There is a need for these kinds of communication channels because of the benefits that we will gain if we incorporate this service. But why is this popular amongst users? The amount of ginormous advertisement and passive communication that people receive day by day via mass media, social apps, emails, website visits, and so on, are created limitations that people are willing to and able to accept. Online behavior habits could be more generalized on online interfaces. We as humans are more open to honest and effective communications, we are not necessarily would like to spend our time browsing the internet, calling customer support, or writing emails and wait for answers to our questions. Emails are good, but not the most effective tool in certain cases, e.g., we want immediate action for our request. There is an easy way to communicate and almost all our request is feasible via Chatbots.

    We wanted to establish close contact with you without forcing you to download one more messaging app on your phone. We also aimed to facilitate the ordering process. Thus, we decided to establish our chatbot system on Viber since the vast majority of our customers are using this messaging app. Shortly thereafter, Simon – the Bot Sales Agent - was created.

Let’s see the 5 benefits of ordering from Simon!

  1. Time-saving
    Not so many want to spend hours waiting for a one-word reply when we have other tools that we can use to communicate effectively. We believe that functionality can save time.

  2. Availability
    Simon is available 24/7, we are not squeezed into working hours which is a huge advantage if there is a need for an immediate response or information.

  3. Optimization
    Simon can send offers based on your needs. As we discussed earlier in this blog post chatbots could be more than modern answering machines, optimization in the digital era is as important as understanding users’ needs. We created Simon for you to find the best possible offers that could interest you

  4. Easy to use
    There is no need for your computer. We wanted to create something easy to use, no need for a further app to download or understand a new service – it is straightforward. If you send a message, you receive an immediate answer. No need for long product or service installations.

  5. Place order for you
    The only thing you must do is telling Simon what you would like to order. It has never been easier.

Is it worth trying? You answer this question. We see the future in progress and continuous improvement, we wish you join us in this journey.

Send a message to Simon by scanning the QR code below on Viber!

Source: Chatbot Trends Report 2021 (www.chatbotslife.com)

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